Alex Ford
Corporate Marketing and Innovation Manager

Sydney Based

Qualifications

• B.Media Studies and Communications (Marketing & Advertising), University of Wollongong
• B.Arts (Japanese & International Business). University of Wollongong
• Certified Executive Coach, Level One, Institute of Executive Coaching
• Social Learning Moderator, Headshift Australia
• Elearning Competencies Certificate, Yum Productions

Career History

• IEC Client Services Manager/International Projects
• IEC Project Manager
• Marketing Coordinator, Distillery Software

Areas of Expertise

• IEC corporate program suite
• Client service/account managment
• Marketing and communications
• Online/flexible learning delivery

Background

Alex Ford is the Marketing and Innovation Manager for the IEC’s corporate arm. This involves partnering with the IEC’s Client Services Team to provide marketing and innovation expertise on corporate client projects.  As part of the IEC’s comprehensive service, clients routinely receive support to engage participants and key stakeholders through dynamic communications and creative delivery methods among other means.  Alex plays a key role in providing this support which increases the effectiveness of our corporate interventions and leverages clients’ investment.

In addition to supporting our clients’ initiatives, Alex leads the IEC’s own marketing and innovation projects in the corporate space.  She is responsible for the marketing of IEC’s corporate offering at a strategic and operational level, working on everything from the corporate marketing plan, to promotional events, to the website.   In terms of IEC innovations, Alex works with the Education  and Client Service teams to drive innovation projects that respond to the needs of IEC clients.  She has overseen the production of tailor-made training videos, development of customised and co-branded ‘just in time’ tools, piloted online blended learning programs and coordinated a range of program launches, among other projects. 

Alex was a key part of the team that worked with Headshift Australia to create the highly successful social learning platform at the core of the IEC’s internationally recognised organisational coach training program.  This platform won an award for “Best Use of Social Tools” at LearnX Asia Pacific 2010.  Alex is passionate about exploring the use of social learning platforms and other non-traditional delivery methods within different organisations, as well as across different cultures.  She brings a fresh and enthusiastic ‘Gen Y’ perspective to this work.

Alex’s marketing and innovation contributions are informed by past roles in the IT sector and her qualifications (listed above), and contextualised by her experience in the Client Services Team.  Over the past four years at the IEC, Alex has worked with clients across the Asia Pacific region to implement coaching and leadership development solutions.  This has involved working closely with the IEC’s Education Team to understand the research and philosophies that inform IEC learning design and applying these to deliver interventions which meet the needs of key corporate clients.

Clients, colleagues and partners who work with Alex appreciate her professionalism and the innovative thinking and creative problem solving she brings to projects under her management.